Pricing

One flat fee. No commissions.

Pick the help you need. Every review ends with a signed verdict from a real person.

Essential

Deal Check

$125

We check the price of the car.

  • Line-by-line worksheet review
  • Signed INK or WALK
  • Exact words to send the dealer
More details

Send us the dealer worksheet for the car you picked. We audit every line: selling price, discounts, doc fee, dealer add-ons, and trade value if you have one. You get a signed INK or WALK verdict by email within 2 business hours, plus the exact words to send the dealer. One review covers one car at one dealer. Cars must be under 20 years old and not customized. Dealer add-ons are reviewed case by case.

Check my deal
Most popularComplete

Full Deal + Finance

$199

We check the price, the TTL and fees, and the finance terms.

  • Everything in Deal Check
  • Taxes, title, and dealer fees checked
  • Finance rate and terms reviewed
More details

Everything in the Deal Check, plus the money side of the deal. We review the APR, term, and payment math, along with taxes, title, and every fee, and every finance product offered to you: service contracts, GAP, maintenance, and protection plans. You get one combined signed verdict with keep, question, or decline guidance on each product, so nothing falls between the price and the payments.

Get full review
Concierge

Vehicle Finder

$250

We find the car for you. You only pay when we find it.

  • Starting your search is free
  • Must-haves honored
  • Full refund if we do not find your car
More details

Tell us the exact car you want: must-haves, budget, colors, mileage, and how far you will travel. We research real listings and send you a shortlist of matching cars with verified pricing, fees, and our notes on each pick. Two ways to start: place the $250 deposit and we have 7 days to find your car, or join the free waitlist with no time limit and pay only when we find it. If we cannot find your car, the full fee is refunded. Rare and exotic cars that are extremely hard to find may cost more. We quote the price before we start.

Find my vehicle
Ultimate

Total Package

$399

We find the car, check the deal, and review the finance.

  • Everything in Vehicle Finder
  • Everything in Full Deal + Finance
  • One price for the whole deal
More details

The full service, from search to signature. We find your car with the Concierge search, then check the deal and review the finance terms once you have a worksheet. You get the shortlist, the line-by-line deal audit, the finance review, and a signed verdict on the final deal, all for one price instead of buying each service on its own.

Get total package

Late verdict? Full refund. Changed your mind? Cancel any time before your review starts for a full refund.

Deal reviews cover cars under 20 years old that have not been customized. Dealer add-ons are reviewed case by case. Rare and exotic cars that are extremely hard to find may cost more than the standard Finder fee. We quote the price before we start.

Reviews run Monday to Saturday, 9 AM to 7 PM Central
Independent car deal review

Know it's a good deal before you sign.

Send us the paperwork. We check the price, the fees, and the fine print, then tell you straight whether to ink it or walk. You enjoy the shopping, we handle the worrying.

See a sample verdict

Signed verdict in 2 business hours Late means your review is free Real humans: (972) 926-3831
Buyer's worksheetExample
Vehicle price$38,450
Dealer add-on packageAsk what's included and whether it's optional$1,495
Doc fee$225
APR 9.9%Pre-approved at 7.4% ($32k, 72 mo)+$2,842
GAP coverageCompare price, coverage and refund terms$1,995
Trade-in allowance$14,000
Illustrative example, not a real customer's deal.
WALK
One flat feeNo commissions, no upsells. The price is the price.
A real person signsEvery verdict carries a reviewer ID, so someone is accountable.
Late means freeIf we miss the 2 business hour window because of our delay, your review is free: full refund on request, processed manually, and we still complete it.
Private by defaultPaperwork is deleted on a fixed schedule. Privacy
Why we exist

Three buyers. One car. Three different prices.

The same advertised price can lead to very different totals. Fees, financing and add-ons deserve a closer look before you sign.

Buyer one
Below sticker

Came in with a pre-approval and an out-the-door number, and asked the right questions.

Buyer two
Full price

Trusted the first offer. Didn't know what could move, so nothing did.

Buyer three
Full price + extras

Paid for add-ons and a marked-up rate that nobody really explained.

Ink or Walk exists so every buyer gets the same honest read before they sign.

Illustrative scenarios, not customer results or a promise of savings.

What we check

We know where the money hides.

Your reviewer goes line by line through the paperwork you send and flags anything that costs you money you didn't agree to.

$

Price & fees

Selling price, doc and dealer fees, and add-on packages that show up at signing.

%

Rate & payment

APR, term and payment math, and whether the numbers actually add up.

⇄

Your trade

Trade allowance, payoff and negative equity, and where it's being buried.

✚

Finance products

Service contracts, GAP, maintenance and protection plans: what's priced high or optional.

Rate cost calculator

What does a marked-up rate really cost?

Lenders often let dealers add points to the rate they approve. Move the sliders to see what the difference costs over the whole loan.

$0
extra interest over the life of the loan
Higher payment$0/mo
Total interest at dealer rate$0
Have my rate checked · $199

Standard amortization math, for illustration. Your contract terms control.

How it works

Three steps. Two business hours.

The review clock starts once your required information is complete and runs during business hours. See how timing works.

1

Send your deal

Fill out a short form, then email a photo or PDF of the dealer worksheet with your Deal ID. You can start from your phone.

2

We review every number

Your reviewer checks the price, fees, rate, trade and add-ons against our Review Standard.

3

Get your verdict

A signed INK or WALK in your inbox, with exactly what to say to the dealer.

Who we are
"Every buyer deserves a clear read on their deal before signing. We help you understand the numbers, question the extras and decide what to do next."

The Ink or Walk review team

Read our story →

  • Know what you're buying.We review your deal paperwork so you can make an informed decision.
  • A real person signs every verdict.Each review carries a reviewer ID, so someone is always accountable.
  • We tell you what to say.You get the exact words to send the dealer, not just a score.
  • Your documents don't stick around.Paperwork is deleted on a fixed schedule. See our privacy policy.
The verdict

Two answers. No hedging.

Not a score. Not a maybe. A signed call you can act on before you sign.

INK

No material issues found in the terms we reviewed. We show you why, line by line, so you can sign with confidence.

WALK

Material issues need to be fixed before you proceed. We show you exactly what, and what to ask for instead.

Got a WALK and the dealer fixed it? Send corrected paperwork for the same deal within 24 hours and we recheck it free.

ON TIME
OR IT'S
FREE

Our 2-hour guarantee

If your signed verdict isn't delivered within 2 business hours because of our delay, contact support for a full refund, and we still finish your review.

Monday to Saturday, 9 AM to 7 PM Central. The clock starts once payment confirms and we have readable paperwork. Time spent waiting on you doesn't count.

Customer reviews

What our customers say.

Verified reviews from verified customers. Every review below was written by someone who used Ink or Walk, confirmed against their deal record, and approved for publication.

We are a new company and we are earning our reviews. Be the first to share your experience below.

Used Ink or Walk?

Reviews come only from verified customers, after their verdict. Open the private tracking link from your verdict email to leave yours. We publish positive and negative reviews.

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Free buyer guides

Know the moves before you walk in.

All buyer guides →

Questions

Good questions to ask before you sign.

I'm at the dealership right now. Can you help?

Yes. Submit from your phone and email a photo of the worksheet with your Deal ID. During business hours, your verdict arrives within 2 business hours of complete information. Ask the dealer for the paperwork to take with you. A good offer will still be there after you check it.

What do I get for $125?

A line-by-line review of your dealer worksheet against the Ink or Walk Review Standard, a signed INK or WALK verdict by email, and the exact counter script to send the dealer. One review covers one deal.

Are you lawyers or financial advisors?

No. We review the pricing and terms on your deal paperwork and give you our opinion and questions to ask. We don't give legal or financial advice, and every decision is yours.

Do you talk to the dealer for me?

No. We don't negotiate or contact your dealer. You get the exact words to use yourself, and you stay in control.

What do I need to send?

Your name, phone, email and the dealership ZIP go in the form. Then email a photo or PDF of the dealer worksheet with your Deal ID in the subject line. Never send Social Security numbers, bank details or full card numbers.

Can I cancel?

Any time before we start your review, for a full refund. Once your verdict is delivered, the review is complete.

See all questions →

Don't sign blind.

Send your worksheet now. Know if it's an INK or a WALK while you still have time to act.

See your options

Signed verdict within 2 business hours · If we are late, your review is free

Don't sign until you know. See your options